Meet the team

Built for hospitality, powered by data - with over 50 years of combined experience bridging finance, architecture and engineering.

Arif Siraj

Arif Siraj

Founder & Managing Director

Arif is a qualified ACCA who spent 15 years in senior finance roles before founding Dolphin Insights. Having owned P&Ls and sat through plenty of board packs, he knows the numbers operators actually care about - and where the reporting usually lets them down. He keeps every project tied to a commercial outcome, so the data work earns its place rather than becoming another cost line.

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Ishfaq Ahmed

Ishfaq Ahmed

Head of Architecture & Strategy

Ishfaq has spent more than 25 years building data platforms at scale, including at Microsoft and the Bank of England. He has designed the kind of architecture and governance that has to work on day one and still hold up years later. On every project he makes the early calls - the ones that decide whether a platform stays fast, trusted and affordable as it grows.

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Ali Ahmed

Ali Ahmed

Head of Engineering & Delivery

Ali has 15 years of turning plans into working software, from Capgemini through to delivery for clients like British Land and Ahold Delhaize. He leads the build - the dashboards, the pipelines and the unglamorous plumbing underneath - and is at his best when something is live, used daily and quietly saving people hours. If we have promised it, Ali is the one who ships it.

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Work with a team that gets hospitality

We combine technical depth with a real understanding of how your operation runs. Let's talk about what's next for your data.

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